Know what you’re really buying.
Reality Nutrition™ is a standardized system that evaluates products based on composition, production geography, and economic impact.
* A Detach Wellness Inc. Initiative
The #1 Leading Certification for Label Transparency.
How does the label work?
Reality Nutrition™ breaks every product down into three measurable components:
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How much of the product actually delivers nutritional value.
We measure the ratio of active, functional ingredients to the total formula—so you can quickly see if you're paying for nutrients or fillers.
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Where and how the product is made.
This reflects how much of the production process happens domestically vs. outsourced, giving visibility into sourcing, manufacturing standards, and supply chain integrity.
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What the product contributes beyond itself.
We evaluate how much of the production process supports local economies, jobs, and infrastructure, so you understand the real-world effect of your purchase.
It’s Easy.
We collect structured data on your formulation, sourcing, and production process, then translate it into a verified, retailer-ready certification score—without exposing proprietary information.
1. Submit your product SKU
Our team analyzes your submission using a standardized framework to generate a clear, objective certification score. This process is focused, approachable, and designed to deliver actionable results that support stronger retail positioning.
2. Review & evaluation
You’ll be provided with branded certification tools and assets that are both creative and strategic—designed to communicate your product’s verified status and help your messaging resonate with the right audience.
3. Receive certification assets
With your certification in place, you can confidently position your product in retail environments. The system is built to strengthen credibility, support buyer conversations, and improve shelf performance.
4. Use it to sell
Explore Certified Organizations
Discover products from businesses and organizations leading the way in economic transparency.
NEDI Energy Drink
Farmery Estate Brewing Neepawa, Manitoba
Aunty Bea’s
Bee Maid Honey Limited. Manitoba, CAN.
Westside Sauce, Sweet Chili
Westside Wings & Sauces Winnipeg, Manitoba
Start with a trial SKU evaluation.
Frequently Asked Questions
Trusted nationwide across Canada, supporting local communities and Canadians at scale.
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A structured system that evaluates and certifies food, beverage, and supplement products based on ingredient quality, transparency, and real nutritional value.
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Products are assessed using a standardized framework that measures ingredient integrity, functional nutrition, sourcing transparency, and real-world impact.
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It helps people quickly identify higher-quality products backed by a transparent scoring system instead of marketing claims.
Strategic Intelligence for CPG Growth
The "At a Glance" Clarity Delivers procurement-ready insights that can be understood instantly, enabling faster, more confident buying decisions.
Beyond Nutrition: Our audit is on the Origin (production share) and Impact (economic contribution), not just the ingredients.
Actionable ROI: Provides a clear Optimization Roadmap that turns assessment results into practical steps for improving performance and retail readiness.
QUALITY SCORE ✦ ORIGIN SCORE ✦ IMPACT SCORE ✦ SKU CERTIFICATION ✦ RETAIL READINESS ✦ SUPPLY CHAIN TRANSPARENCY ✦ FORMULATION ANALYSIS ✦ LOCAL ECONOMIC IMPACT ✦ PRODUCT INTEGRITY ✦
QUALITY SCORE ✦ ORIGIN SCORE ✦ IMPACT SCORE ✦ SKU CERTIFICATION ✦ RETAIL READINESS ✦ SUPPLY CHAIN TRANSPARENCY ✦ FORMULATION ANALYSIS ✦ LOCAL ECONOMIC IMPACT ✦ PRODUCT INTEGRITY ✦
Existing certifications typically validate a single attribute:
Organic origin
Non-GMO status
Keto/macronutrient compliance
Allergen absence
Manufacturing practices
But consumers increasingly want a broader understanding of:
Ingredient quality,
Nutrient density,
Formulation integrity,
Processing methods,
Sourcing transparency,
and overall Product Composition.
COMPARATIVE SUPPLEMENT ANALYSIS
Reality Nutrition vs. Industry Standard
The "Reality" Difference
Most supplements rely on proprietary blends and marketing claims. Our Reality Nutrition Certification replaces guesswork with transparent, measurable data — so you can see exactly what’s inside a product and how it compares.
Get started with Reality Nutrition™
The Reality Nutrition™ Label provides a standardized score based on Quality, Origin, and Impact. Complete a free assessment now to join our certification waitlist, and be a part of how Canada is certifying the next generation of products.
01.
Submit your product data—including formulation, sourcing, and production details—to generate your complimentary Reality Nutrition™ score.
(Takes 10–15 minutes. Supporting documentation required for verification.)
Complimentary SKU Audit
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Companies are then shortlisted into a full Verified Certification Audit, where internal documentation such as COAs, manufacturing records, formulation specifications, and sourcing validation are reviewed to determine official certification eligibility and scoring.
Verified Certification Audit
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Optimization & Licensing
Reality Nutrition™ also offers ongoing optimization, licensing, and procurement support designed to improve product positioning, transparency performance, and category competitiveness across retail and distribution channels.
"Our Math. Your Transparency.” > Every Reality Score is derived from mass-based quality ratios, 5-stage traceability, and capital retention analysis.