A new standard for product transparency.
Reality Nutrition™ is a standardized system that evaluates products based on composition, production geography, and economic impact.
* A Detach Wellness Inc. Initiative
How does the label work?
Reality Nutrition™ breaks every product down into three measurable components:
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How much of the product actually delivers nutritional value.
We measure the ratio of active, functional ingredients to the total formula—so you can quickly see if you're paying for nutrients or fillers.
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Where and how the product is made.
This reflects how much of the production process happens domestically vs. outsourced, giving visibility into sourcing, manufacturing standards, and supply chain integrity.
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What the product contributes beyond itself.
We evaluate how much of the production process supports local economies, jobs, and infrastructure, so you understand the real-world effect of your purchase.
Strategic Intelligence for CPG Growth
The "At a Glance" Value: Our system provides instant clarity for procurement teams in under 5 seconds.
Beyond Nutrition: Our audit is on the Origin (production share) and Impact (economic value), not just the ingredients.
Actionable ROI: We highlight an "Optimization Roadmap" that helps brands move from a baseline score to "Premier Performance" status.
Get started with Reality™ Nutrition
The Reality Nutrition™ label provides a standardized score based on Quality, Origin, and Impact. Complete a free assessment now to join our certification waitlist and be a part of how Canada is certifying the next generation of products.
01.
Complete the Assessment
Submit your product data—including formulation, sourcing, and production details—to generate your Reality Nutrition™ score.
(Takes 10–15 minutes. Supporting documentation required for verification.)
02.
Join the Waitlist
Once submitted, you will be first in line for certification, early access, and pilot program placement with retailers.
03.
Stay in the Loop
Get updates on certification, retail integration, and how Reality Nutrition™ is being used in real buying decisions.