Frequently Asked Questions

  • Reality Nutrition™ evaluates food, beverage, and nutritional supplement products across multiple formulation and transparency criteria. Eligibility may vary depending on product category and available documentation. What products are eligible for evaluation?

  • Applicants are asked to provide:

    • ingredient lists,

    • nutrition panels,

    • formulation details,

    • sourcing information,

    • manufacturing documentation,

    • and supporting product materials.

  • Reality Nutrition™ currently operates as a transparency and framework-based evaluation system. Laboratory verification and third-party testing partnerships may be incorporated for select evaluations and future certification tiers.

  • The score reflects a multidimensional evaluation of a product’s transparency, formulation integrity, processing profile, ingredient composition, and related assessment criteria within the Reality Nutrition™ framework.

  • Approved products may receive limited licensing rights to display applicable Reality Nutrition™ certification marks and transparency seals in accordance with brand usage guidelines.

  • No. Submission does not guarantee certification approval. Products are evaluated independently against the applicable Reality Nutrition™ framework standards and scoring thresholds.

  • Yes. Proprietary formulation details and submitted product documentation are handled confidentially and used solely for evaluation purposes unless otherwise authorized by the applicant.

  • Products are evaluated across multiple weighted categories which may include:

    • ingredient integrity,

    • formulation quality,

    • additive profile,

    • processing methods,

    • transparency,

    • and functional composition.

  • Yes. Reality Nutrition™ reserves the right to suspend or revoke certifications if products no longer meet framework standards or if submitted information is found to be inaccurate or misleading.

  • Reality Nutrition™ was designed as a multidimensional transparency framework rather than a single-attribute certification. Instead of evaluating only one category such as organic status or macronutrient compliance, the framework considers broader factors including formulation integrity, ingredient quality, processing methods, transparency, and overall product composition.

  • Reality Nutrition™ operates through a structured evaluation process designed to be transparent, collaborative, and data-driven. Brands receive clear documentation requirements, framework-based assessment criteria, and detailed evaluation feedback throughout the certification process.

  • Reality Nutrition™ is currently focused on supporting Canadian food, beverage, and nutritional product brands during the initial rollout phase. International applications may be considered in future expansion stages as the framework and certification infrastructure continue to develop.

  • Reality Nutrition™ operates on a hybrid pricing structure combining one-time product evaluations, recurring licensing, advisory services, and enterprise framework integrations.

    Current pricing categories include:

    • SKU Certification — $499 one-time per SKU

    • Brand Licenses —
      • 1–10 SKUs: $299/month (The Startup)
      • 11–50 SKUs: $999/month (The Growth Tier)

    • Brand Advisory — $997/month (3-month minimum) + $250 per additional SKU scored

    • Enterprise License — Estimated $20,000 baseline plus a performance-based success fee tied to commercial integration, retail placement, procurement, or licensing outcomes.

  • Brands, manufacturers, retailers, and partners can contact Reality Nutrition™ directly at contact@detach.ca, through the website contact form, or by submitting a product assessment inquiry directly on the Reality Nutrition™ platform.